A movie of many firsts – 1 Nenokkadine

A movie of many firsts – 1 Nenokkadine 

M K Sinu

Marketing of a film is the last thing on the minds of most Tollywood producers. While Bollywood has been making strides with innovative marketing strategies, Tollywood producers believe this function of product placement never existed, barring a few. Mahesh Babu’s 1- Nenokkadine is wiping the slate clean this time around in positioning and marketing the film. That is only one of the many firsts for the film which are listed below.

One - This is the first time a Production and Distribution Company from Mumbai (EROS Intl) is entering Tollywood to distribute the film worldwide, and that too at a whopping price. Two, the music launch function will be live streamed on several theatres across Andhra Pradesh. Three, an App to update wallpapers, news updates and song downloads is being prepared. Four, Devi Sri Prasad and Mahesh Babu are coming together for the first time for a movie. Five, Gautham – Mahesh’s son debuts in the film as child artiste. Six, a ‘1’-student contest for the first time ever across Andhra Pradesh targeting schools is planned, too. Guess next time round, Bollywood will take a leaf or two out of mana Telugu movie 1-Nenookadine for marketing ideas.

For those who came in late, 1-Nenookadine is a stylish action-thriller directed by Sukumar. Kriti Sanon plays the female lead and the cast include Nasser, Anu Haasan, Sayaji Shinde, Pradeep Rawat, Kelly Dorji and Posani Krishna Murali.